An “I am the Magic” full setup, with bent LED neon designed together with its backdrop rather than hung on a finished wall.
Designing both halves at once is what separates an installation from a sign: the backdrop gives the light depth and the light gives the backdrop a focus. It is used for event corners, salons, studios and retail. Everything is made in our Jdeideh workshop, and the wording, colour and backdrop are chosen with you.




























































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